Work.com Guide of the Day

• Securely Recycling Computers and Electronics

  As consumers we've become accustomed to the annual obsolesces of our favorite gadgets and have been left with a dilemma, what to do with the old when its time to bring in the new?' [...]
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  Posted: December 08, 2008, 3:00am EST
  

• Key Comparisons of Linux vs. Windows Servers

  For someone who is fairly new to web hosting, choosing the platform you are going to use for your server can be a difficult and even mind-boggling decision. [...]
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  Posted: December 05, 2008, 3:00am EST
  

• Equipment Leasing Primer

  Here are some steps every business should consider when applying for equipment leasing or financing. [...]
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  Posted: December 04, 2008, 3:00am EST
  

• Cutting Costs for Venture Funded Start-Ups

  Here is a five step action plan for cost cutting and restructuring in a down economy. [...]
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  Posted: December 03, 2008, 3:00am EST
  

• Getting an FEIN (aka Tax ID) for your business.

  What is an FEIN? An FEIN is a Federal Employer Identification Number, sometimes referred to as a Tax ID. In essence, an FEIN performs the same role for a business that a social security number performs for an individual. [...]
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  Posted: December 02, 2008, 3:00am EST
  

• Marketing Your Business On Local Search Sites

  If you haven't joined the ranks of local search networks, there is no better time than the present. Costs are typically very low and results are almost immediate. Here are some tips and resources to help market your business on local search sites.' [...]
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  Posted: December 01, 2008, 3:00am EST
  

• How to Make PPC Advertising Work for You

  Pay-per-click (PPC) advertising is an Internet marketing tool that gives you the ability to target your ads at people searching for products and services online. With increasing popularity of Internet marketing and intensifying competition, very few businesses can afford to ignore the use of pay-per-click advertising. [...]
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  Posted: November 28, 2008, 3:00am EST
  

• Use Search Engine Optimization to Bolster Your Site Rankings

  When users search for a specific product, service or information on the Internet, the main aim of all businesses is to make sure that their page appears at least on the first page of search results, if not among the first few results. [...]
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  Posted: November 27, 2008, 3:00am EST
  

• 4 Free Online Market Research Techniques

  Supplement your market research for free. [...]
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  Posted: November 26, 2008, 3:00am EST
  

• Keys to Building a Successful Online Community

  The convenience and ease of the net has eliminated the need for most people to go out. We now do our shopping through the net. We don't need to fall in line in the bank to perform business functions. In some cases, people even work through the World Wide Web.This' [...]
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  Posted: November 25, 2008, 3:00am EST
  

• Create a Camera Alarm system that works

  I had an alarm system with detectors and alarm central and all that. While feeling better, the alarm still went off for no reason at all. [...]
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  Posted: November 24, 2008, 3:00am EST
  

• The Business Value of Twitter

  Twittering is quickly gaining verb status, just like Googling did several years ago. Once a companies name becomes used in this manner, it should be taken seriously. [...]
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  Posted: November 24, 2008, 3:00am EST
  

• The Business Value of Facebook

  Everyone understands the concept of Facebook, but few business professionals understand how their company can capitalize on utilization of the platform. This article will be your step-by-step guide for unlocking the hidden value of Facebook. [...]
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  Posted: November 20, 2008, 3:00am EST
  

• Selecting an SEO/SEM Agency

  It can become a challenging situation for those marketers not familiar with search engine marketing and website optimization to accurately interview and select the best agency to outsource their online advertising and site optimization program. [...]
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  Posted: November 19, 2008, 3:00am EST
  

• Five Biggest Google Adwords Mistakes

  Are you getting the most out of Google Adwords or are you already doomed? Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns. [...]
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  Posted: November 18, 2008, 3:00am EST
  

• What it takes to be a successful remote worker

  A question that I often receive is what does it take to be a successful remote worker? From what I have uncovered, and from studies conducted, the following are the most identifiable skills one must possess to be a successful remote worker. [...]
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  Posted: November 17, 2008, 3:00am EST
  

• Ways to Increase Traffic on your Blog

  Where do you get readers and subscribers that are so necessary to make your blog a success? [...]
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  Posted: November 14, 2008, 3:00am EST
  

• Forwarding Domain Names

  Whether you are building a new online business or looking for new ways to drive more traffic to your current Web site, forwarding domain names (also know as web forwarding or redirecting) could be a smart solution. [...]
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  Posted: November 13, 2008, 3:00am EST
  

• How To Use Different Twitter Tools

  The popularity of Twitter has created lots of new tools to help us all in a variety of different ways. Here is a list of tools with a short explanation of each one: [...]
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  Posted: November 12, 2008, 3:00am EST
  

• Contact Center Primer for Small Business

  Low cost IP technology has brought contact centers to even small businesses. [...]
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  Posted: November 11, 2008, 3:00am EST
  

• Functional Email Design

  You may be viewing this guide with Internet Explorer (5, 6 , 7 or 8), Firefox, Safari, Opera, AOL or Google Chrome. And if you are reading a guide via email, you may be using one of many email clients such as Outlook, Yahoo!, Gmail, AOL, Hotmail, Thunderbird, eMail Manager, [...]
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  Posted: November 10, 2008, 3:00am EST
  

• Building Web Presence for Small Businesses

  While browsing through online forums, I noticed one question being asked over and over: I have a small business so why do I need web presence? [...]
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  Posted: November 07, 2008, 3:00am EST
  

• Writing a Case Study

  Writing a case study has never been easier. Case studies are great lead generation tools. In fact, they're among the best. They also increase visibility, promote awareness, and boost product credibility.' [...]
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  Posted: November 06, 2008, 3:00am EST
  

• What Works for Business Contest

  A challenging economy calls for innovative problem-solving and resourcefulness. And nobody's better at delivering just that than America's small business owners and entrepreneurial thinkers. That's why Business.com has launched the most inventive small business contest yet.' [...]
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  Posted: November 05, 2008, 3:00am EST
  

• Workplace Safety for Industry

  Safe workers are productive workers. Keeping a workplace safe positively effects employees productivity and a business' bottom line. It is crucial in this day and age to keep workers on the job safe from injury whether it be in a plant or on a jobsite.' [...]
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  Posted: November 04, 2008, 3:00am EST
  

• Driving Leads Back to Your Web Site

  It takes a significant marketing investment - both in time and money - to get potential customers to visit your Web site for the first time. But what happens when that customer visits, then leaves without completing the desired action (a purchase or a registration, for example)? How do you [...]
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  Posted: November 03, 2008, 3:00am EST
  

• Getting a Business Line of Credit

  A business line of credit - ready cash anytime you need it - is a marvelous and flexible financial tool to help a small business grow and keep you in control. [...]
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  Posted: October 31, 2008, 4:00am EDT
  

• Sales Compensation Plans that Work

  A great sales team - and the right compensation plan to keep sales people motivated - is critical to helping a business grow and prosper. What's more, competition for top sales people is intense, and having a well-designed sales management program to attract and keep sales talent can spell the' [...]
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  Posted: October 30, 2008, 4:00am EDT
  

• Starting a Gift Basket Business

  Gifts may be associated with holidays, but that doesn't mean a gift basket business has to be a seasonal. In fact, gift baskets for new babies are the industry's number-one seller. The corporate market can also be counted on for year-round gift-giving. [...]
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  Posted: October 27, 2008, 4:00am EDT
  

• Starting a Food Business

  Whether you're ready to sell your secret barbecue rub or your family's famous brownies, getting into the food manufacturing business isn't easy. Depending on what you want to make and sell, different products like canned food, baked goods or refrigerated products have different regulations.' [...]
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  Posted: October 24, 2008, 4:00am EDT
  

• Starting a Travel-Related Business

  Sometimes all it takes to be bitten by the travel bug is a top-of-the-world experience on a personal vacation. Before you know it, you're telling anyone who'll listen that you love to travel and you've heard that the best (and cheapest) way to do it is to get into the' [...]
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  Posted: October 23, 2008, 4:00am EDT
  

• Finding and Using a Virtual Office Assistant

  Business is booming for virtual office assistants - with good reason. Virtual assistants (VAs) don't have to be in your office. They work from anywhere, providing a range of personalized support that can cost far less than hiring someone to be at your beck and call.' [...]
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  Posted: October 22, 2008, 4:00am EDT
  

• Meeting Workers' Comp Requirements

  Workers' compensation insurance covers employees who are injured or become sick during work activities. Most states require businesses to have coverage. Because each state has different policies and procedures, it's important to investigate requirements in every state in which your employees live, work, or travel. [...]
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  Posted: October 21, 2008, 4:00am EDT
  

• Landing a Venture Capital Deal

  Today's VC investors want solid information from the companies they choose to invest in than in the frenzied days of the Internet bubble. And remember that VC firms typically look to cash out in three to five years...' [...]
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  Posted: October 20, 2008, 4:00am EDT
  

• SBA Loans

  It takes money to start and grow a small business, and one of the best ways to get a loan at an attractive interest rate is through one of the small business loan programs sponsored by the U.S. Small Business Administration (SBA). [...]
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  Posted: October 17, 2008, 4:00am EDT
  

• Developing New Products and Services

  If your sales force is still stellar but customers are dwindling and new competitors keep cropping up, it's a sure sign you need to bring something new to the table. Follow these steps to introduce new products and/or services, and turn your interesting ideas into a better bottom line.[...]
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  Posted: October 16, 2008, 4:00am EDT
  

• How to Protect Yourself from Franchise Scams

  Buying a franchise offers a relatively cost-effective and smooth entrance into business ownership; separating viable opportunities from snake-oil salesman is the key to a successful venture. [...]
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  Posted: October 15, 2008, 4:00am EDT
  

• Putting a Business Plan Into Action

  Your business plan represents your vision for the future. Effective implementation could mean the difference between an expensive hobby or a thriving business. [...]
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  Posted: October 14, 2008, 4:00am EDT
  

• Operating A Business Incubator

  A business incubator cannot simply be another rental property. The Canastota Business Center incubator went from mediocrity to success in a couple of years. [...]
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  Posted: October 13, 2008, 4:00am EDT
  

• Business Plan Basics: A Simple Formula for Highly Successful Startups

  A well-crafted business plan is far more than just a written document - it forms the cornerstone of your business. It can help you grow more effectively, with greater focus and reduced risk. It is also a useful marketing tool for raising capital or recruiting partners, advisors, or key hires.[...]
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  Posted: October 10, 2008, 4:00am EDT
  

• Buying and Selling a Business

  Are you trying to sell your business or perhaps even buy a business? [...]
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  Posted: October 09, 2008, 4:00am EDT
  

• Evaluating a Small Business for Sale

  Determining the value of a privately held small business for sale is far trickier than figuring out the value of a new home. One reason why: Business owners have every reason to keep profits looking low at tax time and many reasons to inflate the value when it comes time [...]
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  Posted: October 08, 2008, 4:00am EDT
  

• Business Brokers

  Selling a business you've spent years to build or taking the huge risk of buying one will be the most important transaction you will ever make, so many choose to work with business brokers. The broker's fee is typically 5 percent to 10 percent of the purchase price, either paid [...]
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  Posted: October 07, 2008, 4:00am EDT
  

• Selecting a Business Legal Structure

  When forming a new business, you need to decide on a legal structure. Will you be a sole proprietor - the most common form of business ownership? Or will you form a corporation or some other more complex entity? The structure you ultimately choose greatly affects your business... [...]
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  Posted: October 06, 2008, 4:00am EDT
  

• Business Banking for Startups

  A first step to establishing your small business is setting up a business bank account. Many new and part-time small business owners are guilty of using their personal checking account to handle transactions. But that just won't cut it for a variety of reasons and can make tracking money confusing,' [...]
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  Posted: October 03, 2008, 4:00am EDT
  

• Small Business Sense

  No one ever said starting a business would be easy, but once you make the decision to start one, it;s all you can think about. The following five simple rules can help you build a solid foundation for success regardless of how big or small your business idea. [...]
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  Posted: October 02, 2008, 4:00am EDT
  

• Finding and Working with a Business Mentor

  Sometimes, as a business owner, you can feel like you have no one to turn to for help. You can't always approach your employees for help with big decisions - and they're not likely to have the experience to help you find the right answers. What you can do is [...]
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  Posted: October 01, 2008, 4:00am EDT
  

• Selecting the Right Startup Technology

  There's no getting around it: To run a successful business in the Digital Age, you have to rely on ever-changing technology, from your computers to your phone system.' [...]
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  Posted: September 30, 2008, 4:00am EDT
  

• Clearing Your Head Before Starting Your Business

  Answering your own questions on fundamentals about yourself and your business before you get going, will save you a lot of time and trouble after you open up shop. [...]
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  Posted: September 29, 2008, 4:00am EDT
  

• Making the Most of a Bad Location

  Some locations seem to be cursed - like the corner where Four Brothers Pizza and Tap tried to make it happen in 1995. By 1998, the four brothers were gone and all that was left were four lawyers trying to straighten up the assets on a failed restaurant. [...]
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  Posted: September 26, 2008, 4:00am EDT