The Huffington Post will accept advertising in its comment sections and in the Twitter feeds it features among its pages, in an attempt to increase revenue for the high-traffic news and commentary website.TubeMogul, the Emeryville-based video syndication and analytics company, has entered into an agreement with Brightcove to provide analytics tools to the big Boston-area video services company.
Analytics around Web video usage has become essential to many publishers and advertisers.
While TubeMogul's analytics tools are integrated with other video services' [...]
The Financial Times is looking into accusations that advertisers have paid for articles to be written as editorial in its business specialist magazine publishing division, the Guardian is reporting. "Bet on TV Everywhere." Those are the parting words of CBS' outgoing digital chief Quincy Smith.
We caught up with him at the NewTeeVee live event last week and he talked about Hulu, TV Everywhere, and his mission to convince advertisers that online video is a reach and' [...]
Despite the commanding position of YouTube, with 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives.
Rob Norman, CEO of WPP's giant GroupM Interaction, the digital media buying group, says that despite the availability of' [...]
