Interactive pre-roll ads are four times better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network.
The Vaseline campaign generated more engagement than typical pre-roll ads because of the interactive features, said Bill Day, CEO [...]
WASHINGTON, D.C. -- Stung from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats.
Here's what YouTube's Olivia Ma told the Beet.TV Online Video Roundtable in Washington, D.C. last week. (At 2:00)
"It's been very stark to see how eager the'" [...]
Vizu, a San Francisco-based start-up that has developed a means to measure the value of online video advertising, has raised an addition round of $6.8 million in venture funding.
Here at Beet.TV, we believe that the true value of online video advertising is not properly measured by either video views [...]
Watch live streaming video from beet_tv at livestream.com
If you missed our live roundtable from Washington yesterday, you can watch when you want right here: Beet.TV Online Video Roundtable
Below is the live blogged by Daisy Whitney. AP
5:24: Bye Beet.TV [...]
WASHINGTON, DC -- Olivia Ma, news manager at YouTube, will be one of the media luminaries to speak at today's Beet.TV Online Video Roundtable here in Washington, D.C. See the list below:
Check out the Webcast from 4-6pm ET, right here on Beet.TV or on our Livestream channel.
Olivia [...]
On Tuesday (12/1) in Washington, Beet.TV will gather an extraordinary group to talk about online video and its role in the evolving news environment.
The line-up for Beet.TV Online Video Roundtable includes political strategist Joe Trippi and Obama Campaign video producer Max Harper along with editors and executives from CBS [...]
Though it only has two years of online video availability under its belt, the NFL is in the game for new media opportunities.
That's what the league's Laura Goldberg told Beet.TV at the NewTeeVee Live event in San Francisco last week. She's the general manager of NFL.com and' [...]
Facebook integration around video got its first high profile exposure with CNN and the Inauguration of President Obama, but the first was last year's collaboration with Joost.
A spokesperson for Facebook has told Beet.TV:
"Joost users who have connected their Facebook accounts continue to rank as most active group on the'" [...]
SAN FRANCISCO -- Comcast, the nation's biggest cable system, will launch an online offering of its television service to 14 million Comcast "double play" subscribers next month. Comcast's Interactive Media President Amy Banse told Beet.TV's Daisy Whitney in this video interview.
While the December introduction had been widely anticipated' [...]
The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online [...]
